Naming campaigns so attribution reports stay readable

Attribution reviews stall when campaign names hide the partner, the store, or the creative version. A string like SpringPush2 tells your future self almost nothing.

Use a fixed order: partner, store, geo, creative ID, and start date. Keep separators consistent. Hand the pattern to every media buyer once; correcting names after the fact is far slower than agreeing them early.

During our campaign source mapping engagements, renaming is often the first quick win. Clean names do not fix broken credit paths, but they make broken paths visible enough to fix.