Method

A repeatable sequence for examining app store performance attribution without turning your reporting into a second product.

1. Intake

We collect store console exports, partner reports, campaign calendars, and listing change dates. You keep account credentials; we work from summaries and agreed read-only exports.

People collaborating over documents in an office

2. Reconstruction

Credit paths are rebuilt partner by partner and store by store. We mark overlaps, timezone cut-offs, and privacy windows that delay events. Gaps are listed with evidence, not guesses.

3. Written brief

Findings arrive as a ranked document: what is verified, what remains uncertain, and which actions change budget or listing decisions first. Supporting maps and tables sit in an appendix.

4. Walkthrough

A 60-minute call walks your owners through the brief. Questions after delivery are welcome within the engagement window; ongoing questions belong on the monthly advisory seat.

Advisor speaking during a client conversation

What we need from you

  • Which stores are live and approximate monthly installs
  • Partner list and naming conventions already in use
  • Dates of recent listing or localisation changes
  • Which events you treat as conversion anchors

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