App Store Attribution Audit
Inventory of sources and lookbacks, claimed versus verified install credit, listing funnel notes where data allows, a written brief, and a 60-minute walkthrough.
Read the full engagement briefDesktop Sequoia Way
App store performance attribution, examined with care
We help UK publishers see which paid and organic sources truly earn installs, redownloads, and later events — then put those findings in writing.
Who we work with
Growth leads, UA managers, and product marketers who already ship on the App Store or Google Play and need a steady reading of install credit — not another layered dashboard.
Flagship engagement
Our App Store Attribution Audit reconstructs credit paths across stores and paid partners, then ranks the gaps that matter for budget decisions.
Related engagements
Shorter mappings, listing conversion reviews, and a monthly advisory seat when one-off projects are not enough.
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Campaign Source Mapping
Hands-on mapping of paid creatives, keywords, and partner links to the install and event credit they receive in your reporting stack.
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Store Listing Conversion Review
Examination of how listing changes, screenshots, and localisation affect attributed installs versus organic browse traffic.
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Monthly Attribution Advisory
A recurring advisory slot for publishers who want a steady external check on attribution drift as campaigns and store rules change.
How a review usually unfolds
We begin with exports and campaign calendars, rebuild credit paths, then walk you through the brief. Detail lives on our Method page.
See the method- Intake — stores, partners, and recent listing changes
- Reconstruction — credit paths and gap list
- Walkthrough — ranked actions your team can own
From recent clients
Specific notes from attribution audits and source mapping — not generic praise.
The audit showed our iOS paid column was absorbing credit from brand browse for nearly three weeks. We adjusted the lookback before the next spend cycle. The walkthrough was plain-spoken; I only wished we had sent earlier exports so the first draft needed fewer follow-ups.
Ready for a clearer install credit picture?
Tell us your stores, monthly install volume, and which partners you run. We typically reply within one business day.
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