App Store Attribution Audit
A structured review of how installs, redownloads, and in-app events are credited across paid and organic sources for your iOS and Android listings.
Who it is for
Publishers and growth leads who need a clear picture of which campaigns and store surfaces actually contribute to installs and retained users.
What you receive
A documented attribution map, gap list, and prioritised recommendations you can take to your media buyers or store listing owners.
Included
- Inventory of current attribution sources and lookback settings
- Comparison of claimed vs verified install credit by channel
- Store listing funnel notes where conversion data is available
- Written brief with ranked findings and next actions
- One 60-minute walkthrough call
Outside scope
- Paid media buying or creative production
- Ongoing dashboard hosting
- Legal advice on privacy frameworks
- Format
- Remote engagement with a written findings brief
- Duration
- 10–14 business days
- Delivery
- United Kingdom clients, remote delivery
- Pricing basis
- From £1,850 per audit
- Provider
- Senior attribution analyst from the Desktop Sequoia Way Birmingham practice
Process
- Share access summaries and recent campaign calendars
- We reconstruct credit paths across store and paid sources
- You receive a findings brief and a live walkthrough
Preparation
Export recent install and event reports; note any SKAdNetwork or Play Install Referrer settings already in use.
Constraints
We work with published apps already live on at least one major store. Pre-launch concepts are better suited to our advisory retainer.
Request this engagement